SBDC's Branding and Rebranding for the Small Business Owner

Description

Does your organization's marketing reach the right customers...and what does it say about you?

Does your brand align with your products and services?

Attendees will learn:

*How to develop new markets and reach new customers through rebranding
*Tips for success from a rebranding case study
*How to integrate your brand across social media platforms, in print, on websites and in advertising

About the Presenter:

Lisa Z. Leighton is the Marketing and Outreach Director for the Weis Center for the Performing Arts at Bucknell University. She has deep experience in marketing strategy and communications, media/public relations, online community building, and online reputation management.