SBDC's Branding and Rebranding for the Small Business Owner
Name:
SBDC's Branding and Rebranding for the Small Business Owner
Date:
March 13, 2019
Time:
9:00 AM - 10:30 AM EDT
Website:
Bucknell SBDC
Event Description:
Does your organization's marketing reach the right customers...and what does it say about you?
Does your brand align with your products and services?
Attendees will learn:
*How to develop new markets and reach new customers through rebranding
*Tips for success from a rebranding case study
*How to integrate your brand across social media platforms, in print, on websites and in advertising
About the Presenter:
Lisa Z. Leighton is the Marketing and Outreach Director for the Weis Center for the Performing Arts at Bucknell University. She has deep experience in marketing strategy and communications, media/public relations, online community building, and online reputation management.
Does your brand align with your products and services?
Attendees will learn:
*How to develop new markets and reach new customers through rebranding
*Tips for success from a rebranding case study
*How to integrate your brand across social media platforms, in print, on websites and in advertising
About the Presenter:
Lisa Z. Leighton is the Marketing and Outreach Director for the Weis Center for the Performing Arts at Bucknell University. She has deep experience in marketing strategy and communications, media/public relations, online community building, and online reputation management.
