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BEGIN:VEVENT
DTSTART:20190313T130000Z
DTEND:20190313T143000Z
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SUMMARY:SBDC's Branding and Rebranding for the Small Business Owner
DESCRIPTION:Does your organization's marketing reach the right customers...and what does it say about you?\n\n\n\nDoes your brand align with your products and services?\n\n\n\nAttendees will learn:\n\n\n\n*How to develop new markets and reach new customers through rebranding\n\n*Tips for success from a rebranding case study\n\n*How to integrate your brand across social media platforms\, in print\, on websites and in advertising\n\n\n\nAbout the Presenter:\n\n\n\nLisa Z. Leighton is the Marketing and Outreach Director for the Weis Center for the Performing Arts at Bucknell University. She has deep experience in marketing strategy and communications\, media/public relations\, online community building\, and online reputation management.
X-ALT-DESC;FMTTYPE=text/html:<span style="color: rgb(29\, 33\, 41)\; font-family: Helvetica\, Arial\, sans-serif\; font-size: 14px\; white-space: pre-wrap\;">Does your organization&#39\;s marketing reach the right customers...and what does it say about you?</span><br />\n<br style="color: rgb(29\, 33\, 41)\; font-family: Helvetica\, Arial\, sans-serif\; font-size: 14px\; white-space: pre-wrap\;" />\n<span style="color: rgb(29\, 33\, 41)\; font-family: Helvetica\, Arial\, sans-serif\; font-size: 14px\; white-space: pre-wrap\;">Does your brand align with your products and services?</span><br style="color: rgb(29\, 33\, 41)\; font-family: Helvetica\, Arial\, sans-serif\; font-size: 14px\; white-space: pre-wrap\;" />\n<br style="color: rgb(29\, 33\, 41)\; font-family: Helvetica\, Arial\, sans-serif\; font-size: 14px\; white-space: pre-wrap\;" />\n<span style="color: rgb(29\, 33\, 41)\; font-family: Helvetica\, Arial\, sans-serif\; font-size: 14px\; white-space: pre-wrap\;">Attendees will learn:</span><br />\n<br style="color: rgb(29\, 33\, 41)\; font-family: Helvetica\, Arial\, sans-serif\; font-size: 14px\; white-space: pre-wrap\;" />\n<span style="color: rgb(29\, 33\, 41)\; font-family: Helvetica\, Arial\, sans-serif\; font-size: 14px\; white-space: pre-wrap\;">*How to develop new markets and reach new customers through rebranding</span><br style="color: rgb(29\, 33\, 41)\; font-family: Helvetica\, Arial\, sans-serif\; font-size: 14px\; white-space: pre-wrap\;" />\n<span style="color: rgb(29\, 33\, 41)\; font-family: Helvetica\, Arial\, sans-serif\; font-size: 14px\; white-space: pre-wrap\;">*Tips for success from a rebranding case study</span><br style="color: rgb(29\, 33\, 41)\; font-family: Helvetica\, Arial\, sans-serif\; font-size: 14px\; white-space: pre-wrap\;" />\n<span style="color: rgb(29\, 33\, 41)\; font-family: Helvetica\, Arial\, sans-serif\; font-size: 14px\; white-space: pre-wrap\;">*How to integrate your brand across social media platforms\, in print\, on websites and in advertising</span><br style="color: rgb(29\, 33\, 41)\; font-family: Helvetica\, Arial\, sans-serif\; font-size: 14px\; white-space: pre-wrap\;" />\n<br style="color: rgb(29\, 33\, 41)\; font-family: Helvetica\, Arial\, sans-serif\; font-size: 14px\; white-space: pre-wrap\;" />\n<span style="color: rgb(29\, 33\, 41)\; font-family: Helvetica\, Arial\, sans-serif\; font-size: 14px\; white-space: pre-wrap\;">About the Presenter:</span><br />\n<br style="color: rgb(29\, 33\, 41)\; font-family: Helvetica\, Arial\, sans-serif\; font-size: 14px\; white-space: pre-wrap\;" />\n<span style="color: rgb(29\, 33\, 41)\; font-family: Helvetica\, Arial\, sans-serif\; font-size: 14px\; white-space: pre-wrap\;">Lisa Z. Leighton is the Marketing and Outreach Director for the Weis Center for the Performing Arts at Bucknell University. She has deep experience in marketing strategy and communications\, media/public relations\, online community building\, and online reputation management. </span>
LOCATION:Bucknell SBDC 416 Market Street Lewisburg\, PA 17837
UID:e.2757.4443
SEQUENCE:3
DTSTAMP:20260922T182606Z
URL:https://business.gsvcc.org/events/details/sbdc-s-branding-and-rebranding-for-the-small-business-owner-4443
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