FB & IG Series Part 2: Using Facebook & Instagram Business Accounts; Automation, Analytics, AI & Ads

Part Two of the Facebook and Instagram Series will cover how social media fits into your overall marketing strategy.

FB and IG present businesses with an opportunity to market their products to a more targeted and interested audience without spending an enormous amount of money on paid advertising.

Topics include:

* Scheduling posts for the future
* Reviewing and understanding the data and using it to determine your marketing strategy
* Facebook messenger bot 
* Ads on Facebook and Instagram

About the Speaker:
Kendy Alvarez is a mortgage broker at Fidelis Home Mortgage, is actively involved in the Greater Susquehanna Valley Young Professionals and local Bucknell Alumni Club, and serves as the President of Bucknell's Black Alumni Association. Find her at @kendy_anne and @mortgage_susquehanna_valley