September Update from the Sigmund Weis School of Business

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We welcomed new and returning students to campus and set a record!
This year, we welcomed 168 new students into Global Business Perspectives, the first-year course for business majors, which is again tied for the 2nd largest incoming class in SWSB history.

Also, we hit a milestone. Each year there is a “census” on campus, where the official data for the number of students is tabulated. This year we have 622 students majoring in the Sigmund Weis School of Business – which is the most ever! Thank you to everyone who recommends the Sigmund Weis School of Business to prospective students, hires students for jobs/internships, mentors our students, or helps us in other ways. We could do not do what we do without your support.

Three new faculty joined us this year.
We welcomed three new faculty into the Sigmund Weis School of Business to help ensure we can continue to offer students a top educational experience. New to the Sigmund Weis School of Business this year are:
  1. Dr. Loc Bui, Assistant Professor of Finance, earned his Ph.D. in Finance at the University of Nebraska-Lincoln. He is also a member of the Association of Chartered Certified Accountants (ACCA). His research focuses on different aspects of fixed-income securities. He is particularly interested in research questions that have regulatory implications or can assist regulatory authorities in policy-making. Before pursuing a career in academia, he worked as a senior auditor in the Financial Services sector at Ernst & Young and as a project controller at GE Grid Solutions.
  2. Dr. Gene Cautillo ‘90, Visiting Assistant Professor of Management, earned his Doctor of Professional Studies at Pace University with areas of focus in Marketing and International Business. Gene also earned a Master of Business Administration from Fairleigh Dickinson University with an emphasis in Marketing, as well as a Bachelor of Science in Marketing and Human Resources from Susquehanna University. He has taught various marketing and communication classes as an adjunct at different universities, at both the undergraduate and graduate levels. Areas of research interest include investor and risk behaviors. Prior to joining Susquehanna University, Gene had approximately 33 years of experience in the financial services and insurance industries. He has extensive risk mitigation experience in retail brokerage and sales, marketing, human resources, tax, real estate, policy and operations. 
  3. Dr. Yingying Li, Assistant Professor of Marketing, earned her Ph.D. in Marketing at Oklahoma State University. Yingying’s research interests focus on branding issues, including brand attachment, brand alliances, anthropomorphism, consumer experiences, and scale development. Her research has appeared in the Journal of Business Researchand other peer-reviewed journals. Before joining Susquehanna, she was an Assistant Professor at Seton Hill University. She teaches core courses in marketing, including Principles of Marketing, Consumer Behavior, and Marketing Strategy.  She is a member of the American Marketing Association and the Academy of Marketing Science.  
Some upcoming activities on campus:
  1. The University is hosting a Business Career Fair on Thursday, October 5th. Right now, we have twenty firms lined up to visit. Our students have been landing some amazing jobs and internships recently and we’re excited to have so many firms looking to hire students from the class of 2024 for jobs and to provide internships for students in the classes of 2025, 2026, and 2027!
  2. Homecoming is Saturday, October 21st. We have a reception in Apfelbaum Hall from 4:00-5:30 p.m., I hope to see many of you there!
  3. Save the date! The 2nd Annual SWSB Golf Tournament will be on Friday, May 3rd. More details coming soon!
  4. The Sigmund Weis School of Business is on social media! For regular updates, please considering following us on:  
Things are going well on campus, and I hope to see you here soon!
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