Marketing Online for Business Growth-Getting ‘Under the Hood’ with the Tools of the Trade
Name:
Marketing Online for Business Growth-Getting ‘Under the Hood’ with the Tools of the Trade
Date:
May 17, 2018
Time:
10:00 AM - 11:30 AM EDT
Website:
Click here to register
Event Description:
If your business is already embracing social media platforms like Facebook, Twitter and Instagram, now is the time to analyze what's working and what might need to be tweaked. Dive deeply into Facebook Insights, Twitter Analytics, and Instagram Insights, including a breakdown of the "tracking jargon" and how to access key customer demographic information from these sites.
Attendees will learn:
About the Presenter:
Lisa Z. Leighton is the Marketing and Outreach Director for the Weis Center for the Performing Arts at Bucknell University. She has deep experience in marketing strategy and communications, media/public relations, online community building, and online reputation management.
Attendees will learn:
- Detailed info about Facebook Insights, Twitter Analytics, and Instagram
- Insights including how to access and use customer demographic info
- A brief discussion about using hashtags and "tagging" other businesses
- Lessons learned about Facebook ads
- Social media time management strategies
- Importance of integration across social media platforms and with your website
About the Presenter:Lisa Z. Leighton is the Marketing and Outreach Director for the Weis Center for the Performing Arts at Bucknell University. She has deep experience in marketing strategy and communications, media/public relations, online community building, and online reputation management.
