Facebook, Instagram and Twitter for Smallbiz: Marketing Tools of the Trade
Name:
Facebook, Instagram and Twitter for Smallbiz: Marketing Tools of the Trade
Date:
October 9, 2018
Time:
10:00 AM - 11:30 AM EDT
Website:
Click here to register online
Event Description:
Most small business owners recognize the power and value of social media, but before taking the plunge, it’s important to have a strategy.
Lisa Z. Leighton is the Marketing and Outreach Director for the Weis Center for the Performing Arts at Bucknell University. She has deep experience in marketing strategy and communications, media/public relations, online community building, and online reputation management.
- Which platform is right for your business: Facebook, Instagram, Twitter, something else?
- How can you successfully integrate the sites into your daily workflow and track their success?
- Learn about the pros and cons of these 3 platforms and how to measure and track engagement.
- Other takeaways of the session will include branding consistency across social media sites and managing customer relationships (and your business’s reputation) online.
Lisa Z. Leighton is the Marketing and Outreach Director for the Weis Center for the Performing Arts at Bucknell University. She has deep experience in marketing strategy and communications, media/public relations, online community building, and online reputation management.
